My role

Following my UX work on this project, I was asked by my client to take on the role of Art Director to see the project through to completion. I led a team of three designers and together we rapidly iterated on multiple solutions until we arrived at a clean, approachable final design which was approved by the client.

My approach

This website was built to announce the IPO of a brand new company spinning off from corporate giant Honeywell. Some offline brand work had been completed by another agency, but the digital story was yet to be written.

I asked my team to create Style Tiles to explore where we could take the brand, and get swift client feedback over several iterations. Soon a prevailing digital brand began to emerge and we set about creating the pages.

Kennametal

E-commerce and AI-driven 3D CAD integration screen designs.

Mobile navigation

Proposed solution for creating a responsive navigation solution that needed to be navigable up to four levels deep.

Infographic

I pored over mountains of data for over a week: thousands of respondents answering hundreds of questions.

I created spreadsheets to organize and concatenate data and visualize meaningful conclusions.

This graphic was used in corporate social media efforts and printed as a poster.

My roles:

• Data research

• Concept

• Art Direction

• Design

Infographic

A break from the usual pie chart.

I like to find ways to convey otherwise dry or esoteric information in fun, relatable ways that people can easily… ahem… digest.

My roles:

• Concept

• Art Direction

• Design

Desktop application

Created a desktop app for recording and translating speech-to-text court depositions.

Mobile event app

This was a personal project that grew out of my side-gig as Executive Producer of the speaker event series, Ignite Minneapolis.

I did everything except the code on this project:

• User stories

• Functional requirements

• Task flows

• Wireframes

• Design

• Copywriting

Process

It’s an interesting exercise to force oneself to go through the same product development process we ask of our clients. At first I tried to side-step the process, but soon found myself wandering, unsure what to do next. Once I buckled down, it came together pretty efficiently.

What’s more, the finished product actually worked just like the prototypes. The process worked!

Cheers.